How we analyse advertising outcomes

Our process integrates deep market knowledge with advanced statistical methods, ensuring your advertising efficiency is assessed across the metrics that matter most. Each stage is built to support informed, data-backed decisions.

Meet our analytics team

David Lim

David Lim

Head of Market Analysis

David brings over a decade of experience in media analytics, specialising in translating complex datasets into clear, actionable insights. He is committed to helping clients make confident, informed advertising investments.

Jane Miller

Jane Miller

Senior Insight Specialist

Jane is passionate about turning market data into business strategies. She ensures each report provides meaningful, easy-to-use recommendations for all campaign sizes and industries.

Priya Sharma

Priya Sharma

Analytics Strategist

Priya delivers targeted solutions for clients looking to improve digital marketing effectiveness. Her strong analytical skills and collaborative approach help deliver results that align with client goals.

Our four-step efficiency process

Each step delivers useful clarity—making it easy to track, interpret, and apply your advertising analytics for the Australian market.

Discovery and objectives setting

We begin by learning about your goals, current strategy, and competitive landscape. Together, we clarify what you want from your advertising measurement.

Clear objectives

Goals established based on your needs

Personal approach

Your current activity mapped out for context

Data capture and integration

Comprehensive data from your campaigns, media channels, and platforms is gathered and securely integrated for precise assessment.

Comprehensive source

All campaign data pulled together

Secure handling

Your information kept confidential

Analysis and benchmarks

Our experts apply market models, comparing your results to relevant industry benchmarks for a fair performance review.

Market comparisons

Metrics compared across your sector

Fair reporting

Honest, unbiased performance insights

Actionable reporting and support

Receive a clear summary with recommendations. Our team remains available for any follow-up questions or deeper analyses needed.

Practical summary

Action items outlined simply

Ongoing support

Experts available when needed

Analytics review dashboard

Compare in-depth reporting from aurimethiq with typical industry approaches

See how our market analytics platform delivers transparency and ease-of-use for your advertising evaluation.

aurimethiq analytics

Focus on clarity, control, and transparency in reporting

4.8/5
Varies

Standard providers

Reporting frameworks may lack local context and depth

3.2/5
Varies

Clear benchmarking

Comparisons against relevant industry standards

aurimethiq analytics 92%
Standard providers 54%

Reporting speed

Time from data submission to clear reporting

aurimethiq analytics 90%
Standard providers 60%

Actionability of insights

Practical, tailored next steps recommended

aurimethiq analytics 95%
Standard providers 75%

Team support

Follow-up expertise and ongoing guidance

aurimethiq analytics 89%
Standard providers 47%